Online store of household goods

Client: Online store of home goods (dishes, textiles, decor).Goal: Increasing online sales through social networks (Facebook and Instagram) and Google advertising of customers, increasing brand awareness.Output data- The store was already operating on the market, but sales did not meet expectations.- The main audience: women aged 25-45, who are actively interested in home improvement, home comfort and decor.- Advertising budget: UAH 30,000 per month.Our approach1. Analysis and preparation We conducted an audit of the site, identifying problems with usability and conversion optimization. Competitors were also analyzed to determine keywords and audience interests.2. Launching an advertising campaign in Google Ads The main emphasis was placed on contextual Google advertising using keywords related to product categories (for example, "buy dishes online", "home decor"). The campaign was configured with a breakdown by geolocation and audience interests. Also launched remarketing in Google Ads to return users who visited the site but did not complete the purchase.3. Targeted advertising in social networks With the help of targeting on Facebook and Instagram, advertisements were created with bright visuals and promotional offers. We segmented the audience based on interests (decor, interior, home improvement) and demographic characteristics. 4. OptimizationWe constantly analyzed the effectiveness of campaigns, tested different options for ads and budget strategies. Focused on optimizing CPC and increasing conversions through A/B testing of advertisements. Results in 3 months- Increase in sales by 35%.- 20% cost per click (CPC) reduction.- Increased site conversion by 15% after making recommendations to improve usability.- Return on investment in advertising (ROAS) – 4.5x, which means that each hryvnia invested brought 4.5 hryvnias of profit.Conclusion- Return on investment in advertising (ROS) - part 5, how many hryvnias are invested, part 5 hryvnias of profit.Conclusion

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Cosmetology clinic

Client: Cosmetology clinic offering a wide range of services: from beauty injections to hardware cosmetology.

Goal: Attracting new customers for cosmetology services through online advertising, increasing the number of appointments for procedures and increasing the clinic's visibility.
Weekend dates
- Location: a great place with high competition in the cosmetology field.
- Main audience: women 25-65 years of age who care about their appearance and body, beauty injections, and hardware procedures.
- Advertising budget: 40,000 UAH per month.

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A pizzeria and sushi bar in a small town (population 70,000)

Client: Pizzeria and sushi bar offering food delivery and takeout.

Goal: Increasing orders through online channels, increasing brand awareness in the city and developing a permanent customer base.

Output data
- Location: a small town with a population of 70,000.
- Main audience: local residents aged 18-45 who order food for home or work.
- Advertising budget: UAH 12,000 per month.
- Implementation time: 6 months.

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Used cars showroom

Client: Auto businessmen who have their own auto parking lot

Goal: Increase attendance at the car park.
Also selling cars through Instagram.

Output data
- Location: Dnipro, left bank.
- The main audience: local residents aged 20-45, who are looking at cars for purchase. Dnipro and region
- Advertising budget: UAH 15,000 per month.
- Implementation time: 8 months.
- Sold 18 cars.
- Almost the whole city knows about the site.

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Sale of women's underwear

Client: Women's underwear store. They work through the Instagram page.

Goal: Increase sales, increase the number of subscribers

Output data
- Location: remote.
- Main audience: All over the country, women, 18-45
- Advertising budget: UAH 38,000 per month.
- Implementation time: 11 months.
- We have a product turnover of UAH 758,000 per month.
-From 10 orders per day.

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